The Retail Niche

Van Alphen Metaal

Amanda McGrory is the staff writer for Sign & Digital Graphics magazine.

Finding the perfect market niche is a trusted recipe for prosperity for almost any businesses. And for Irvington, N.J.-based Infinite Sign Industries, an architectural signage provider, the retail market was just that niche. With stylish clients like Coach, Burberry and Giorgio Armani, Infinite Sign Industries has found plenty of success and continues to make its mark in the high-end retail industry.

After first entering the retail sign business with a New York City shop, in the famous Manhattan borough, Bernard Alloysius, president of Infinite Sign Industries, began this signage venture by brokering to other shops, but this did not last long. Infinite Sign Industries rapidly expanded to its current 90,000-square-foot facility, where it now completes its own design, manufacturing and installation processes.

For Alloysius, retail has a particular appeal to him because he likes the upscale nature of the market’s applications.